Duration: 180 hours of instruction
Dates: Currently not scheduled.
Become an online marketing guru by mastering SEO (Search Engine Optimization), Google Adwords and Analytics, and Social Media (Twitter, Facebook, LinkedIn, blogs). Each student will be given control over multiple web sites which they will optimize, advertise, and promote. Consultants in the field will be invited as guest speakers to discuss their digital marketing strategies and how they have implemented them for their individual clients. At the end of the course students will be expected to take and pass the Google Adwords Certification test. This course is ideal for an internet-savvy student with strong pattern-recognition skills and an analytical mindset; experience in marketing, advertising, e-commerce, web design, or programming is helpful but not required.
Rob Sanders (Linkedin profile) will be the primary instructor for this course. Rob is a digital marketing veteran with over 20 years of experience. During that time, he has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. As founder of RSO Consulting, Rob helps clients maximize their digital marketing efforts via SEO, SEM, SMO, and Web Analytics. He is responsible for many facets of the web analytics value chain, from identifying business goals and objectives to developing strategies and translating those into Key Performance Indicators (KPIs). Rob also teaches digital marketing and analytics classes throughout the U.S. and abroad.
Class sections include:
- Search Engine Optimization
- Google Adwords
- Google Analytics and Metrics
- Related topics:
- 24 hours of elective classes
- Labs and Instructor Review Periods
Reviews from former students
- 4-Year College degree
- Proficiency in the use of search engines and web browsers
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