Digital Marketing

Pricing:$4,565

Duration: 180 hours of instruction

Dates: Currently not scheduled.



Become an online marketing guru by mastering SEO (Search Engine Optimization), Google Adwords and Analytics, and Social Media (Twitter, Facebook, LinkedIn, blogs). Each student will be given control over multiple web sites which they will optimize, advertise, and promote. Consultants in the field will be invited as guest speakers to discuss their digital marketing strategies and how they have implemented them for their individual clients. At the end of the course students will be expected to take and pass the Google Adwords Certification test. This course is ideal for an internet-savvy student with strong pattern-recognition skills and an analytical mindset; experience in marketing, advertising, e-commerce, web design, or programming is helpful but not required.

Instructor

Rob Sanders (Linkedin profile) will be the primary instructor for this course. Rob is a digital marketing veteran with over 20 years of experience. During that time, he has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. As founder of RSO Consulting, Rob helps clients maximize their digital marketing efforts via SEO, SEM, SMO, and Web Analytics. He is responsible for many facets of the web analytics value chain, from identifying business goals and objectives to developing strategies and translating those into Key Performance Indicators (KPIs). Rob also teaches digital marketing and analytics classes throughout the U.S. and abroad.

Class sections include:

Reviews from former students

Terrific overview of all the different types of Social Media with details on interactions, tricks of the trade, and experienced opinions about relative value of different platforms and tools.
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Very thorough and informative. The instructor gave us lots of useful SEO tips and walked us through several examples using different SEO tools.
- , San Francisco

Fabulous. I like the fast speed, lots of info. Practical application with project and two certification.
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For me.. excellent. A lot of material covered pretty efficiently. The instructor was very patient with all of my questions.
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This was great training! I really enjoyed the SEO training that instructor did.
- , San Jose

Excellent class to learn the fundamentals of SEO. Enough time was given for the course and the chapters are covered
- San Francisco

It was great. Instructor is really great at breaking things down into easily understandable chunks of information. He's good at repeating key concepts incase you missed them. He is also excellent at including everyone in the conversations.
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Great training - not only was instructor an expert in PPC, he was an amazing teacher. I would definitely take a class from him again, in addition to recommending him to others.
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Prerequisites:

  • 4-Year College degree
  • Proficiency in the use of search engines and web browsers

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