Social Media

Price: $1,520

Duration: 34 hours of instruction

Starts: To be announced

Social Media is not just about conversation - it’s also about marketing, buzz, and building your business. Whether you know nothing, just a little, or even a lot about Social Media, this class will empower you to leverage social media for marketing to its fullest potential. Social Media marketing is all about building strong relationships between you and your customers. Business owners, marketers, and even non-profits should pay attention to this emerging marketing opportunity. AcademyX’s Social Media Marketing training is an intensive overview to Social Media in all its aspects. You will leave this course understanding not only what Social Media is but also how you can deploy Social Media to the advantage of your business or organization. You will understand the Social Media universe from Twitter to Facebook to Yelp and beyond. Taught by professional social media consultants, this course teaches how to use social media to market your web site and pages on the main social media platforms. Students will be given access to several sites, pages, and accounts to promote during the course of the training.

Prerequisites: Beyond basic computer experience, students should be internet-savvy and have an analytical mindset

Getting Started:

  • Developing a Game Plan
  • Learning and Applying Social Analytics

Overview of the Major Platforms:

  • Facebook
  • LinkedIn
  • Google+
  • Twitter
  • Youtube
  • Others: Pinterest, Instagram, Vine

LinkedIn: Making Thought Leaders

  • Basics of individual profiles and company pages
  • Develop a following
  • Promoting your company with LinkedIn groups
  • Adding a LinkedIn "share" button to your site
  • Paid Advertising on LinkedIn


  • Creating and Marketing FB Pages
  • Understanding Posts, Feeds, Walls and the Timeline
  • Adding a "like" button to a site
  • Getting Likes and Shares to build an audience
  • Mastering the Facebook Page Manager
  • Demographic Targeting and FB Ads


  • Basics: handles, hashtags, tweets and retweets
  • Knowing which tweets are private, group, or public
  • Basics and Best Practices to build a following
  • Determine what to tweet or retweet
  • Getting Followers and Retweets
  • Adding a retweet button to your site
  • Paid Ads on Twitter
  • Twitter Tools


  • Grasping the differences with Facebook and LinkedIn
  • Creating a Google+ Profile
  • Google+ Pages
  • Developing a following
  • SEO Impacts of Google+ shares and authorship

Other Platforms:

  • Social Bookmarking
  • Pinterest
  • Instagram
  • YouTube
  • Blogging
  • Online Reviews and GeoSocial


  • Highschool diploma or equivalent experience
  • Basic computer proficiency (ability to use a mouse, keyboard, etc)
  • Familiarity with operating systems and navigating file directories

Click here for a list of occupations related to social media management.